A Lotta Horchata
This week, work by &Walsh and White Bear Studio, plus the finest historical logos added to LogoArchive
A Lotta Horchata
Opinion by Emily Gosling
Dessert-centric power couple Natasha Case and Freya Estreller met in around 2008, soon forming a partnership in both life and business: Coolhaus, a range of ice creams and other frozen treats that looks to inspire other female and LGBT+ founders. For those thinking, ‘what, like Rem Koolhaas?’ – yes, you’re right. Estreller originally trained as an architect, and before Coolhaus-proper existed, had been experimenting with making ice-cream sandwiches named after architects.
Coolhaus, as brand and as pun, stuck; and since then, the brand has gone from its early life in a $2500 postal-van-turned-ice-cream-van (which was so shonky that it had to be towed to Coachella festival for its retail debut) to a titan in the world of sweet afters. Now the top women-led ice cream company in the US, Coolhaus sells a range of ice cream sandwiches (or ‘sammies’), cones, pints and cups in thousands of stores, including Whole Foods, as well as branded food trucks throughout New York and LA.
In 2021, San Diego-based agency BexBrands created a new look for Coolhaus, introducing the stacked, wavy wordmark; but there was still work to be done: things were a bit messy in terms of the diversity of aesthetics across the brand’s innumerable ranges and products. The wordmark was good, but it still didn’t feel like a totally cohesive brand…
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All the logo inspiration you’ll need.
LogoArchive is the world’s largest online historical logo book. Dive deep into an archive of over 4000 logos carefully selected and digitised, with more added everyday for endless inspiration. Above, some of the recent gems added to the archive, check out that ‘FP' monogram, lovely.
→ Join LogoArchive
BP&O Collections: Merchandise
A collection of merchandise created as part of a broader brand identity design project which has been reviewed and featured on BP&O. Includes pin badges, hats, tote bags and matchbooks.
→ Discover more
Brand Archive: Freshways
Be inspired by the industry’s latest and best. Brand Archive has the logos, colours, typefaces and applications from some of the world’s best brands. It’s a resource like no other. New additions this week include Freshways and Tottenham Hotspur.
→ Visit Brand Archive
PBS – Logo Histories
Discover the fascinating story of Herb Lubalin and Chermayeff & Geismar’s logos for PBS, 1971 & 1984. Told by the internet’s largest archive of logo histories.
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Quick links:
Brand Archive – Research tool for brand designers.
LogoArchive Website – Searchable modernist logo archive & research tool.
Logo Histories – Stories behind great historical logos.
LogoArchive Shop – Vintage design books & LogoArchive Zines.