Bar none

Packaging expert Lisa Cain shares her thoughts on Allink's packaging for Ghilli.

Bars are back in personal care. Not out of nostalgia, pressure is building. Plastic targets, retailer demands and a growing sense that rinse-off products still rely on a system that doesn’t hold up.

So brands are pushing solid formats again. Shampoo, body wash, conditioner, all compressed into something smaller, lighter and easier to justify. Bars cut ou…