Bounce and Rise
This week, work by How&How and Bond, plus the best historical logos added to LogoArchive.
Bounce and Rise
Opinion by Emily Gosling
Arguably London’s street food scene has become less a ‘scene’, more a network of long queues sprawling their way across the capital faster than you can say ‘SEVEN pounds! For some strawberries!’ From Borough to Barbican’s Whitecross Street, Spitalfields to Southbank, Camden to Covent Garden; the menus are global, the prices hefty, the hype palpable, and the branding overwhelmingly forgettable. Sure, people rave over ‘empanadas’, or ‘apple crumble’ in the case of countless Americans seeking out some authentically bland, hot, stodgy English fare. But I’ve yet to hear people cite an actual brand.
Perhaps thanks to this design overhaul by How&How, Yum Bun is set to change all that. Established in 2014 by Lisa Meyer-Jones as a humble food truck, Yum Bun was one of London’s first street food traders to focus exclusively on bao, the East Asian, dumpling-esque uniquely pillowy little parcels of hotter-than-the-sun joy. It soon evolved into a pop-up before becoming a fixture at street food big-guns like Old Spitalfields Market in East London and Covent Gardens’ Seven Dials Market.
Its evolution into a more mature, London-wide entity meant that Yum Bun’s branding also needed to evolve – become a wee bit more grown up, future-facing, and slick. However, that doesn’t mean it’s bereft of fun: this work is weird in all the right places; defiantly optimistic; playful and bubbly but never at the cost of underscoring the brand’s heritage as a high quality, bao OG with some serious heritage in the capital.
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Discover over 4586 of the world’s best historical logos with LogoArchive.
LogoArchive is the world’s largest online historical logo book with 4500+ examples, with more added every day for endless inspiration. Above, some of the recent logos added to the archive.
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Defiant
Opinion by Richard Baird
Estonia’s Siuru plays with important questions, subverting and, at the same time, fulfilling expectations. Is it an art museum? A library? A cinema? Or a cultural institution? For a Bond(Veikkausliiga, Saaristo, Cable Factory) the design studio in charge of developing a brand identity for Siuru, this raised the concern, how do you brand something that seeks not to be characterised in explicit terms, and one that is fluid, defined only by the individuals that seek out what Siuru contains and helps to bring meaning to the space and what it holds. The container remains fixed, but its contents does not. In the words of Bond “Siuru is not a building, nor a logo, nor a name—the word is not the thing, and the map is not the territory. They are merely representations.” This entire paragraph is as mind-bending a notion as Schrödinger’s take on quantum positioning, but let’s not go there…
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Brand Archive: Church
Be inspired by the industry’s latest and best. Brand Archive has the logos, colours, typefaces and applications from some of the world’s best brands. It’s a resource like no other. New additions this week include Church, Norwegian, Big Cartel, Ito Gin and MASP.
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Logo Histories
Discover the story of Bob Noorda's 1962 symbol for Milan Metro. Find this and over 150 other stories of logos from the past on Logo Histories.
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