Concerts coded
Reviewed by Anna Marar
It is fair to say that rebrands of music organisations, of which there have been a number in the past few years, have benefitted from the recent explosion of graphic design into the world of sound and motion. Music has always inspired other forms of art, but these new digital tools are uniquely suited for producing design solutions for these kinds of organisations. Accordingly, NB Studio’s decision to create a ‘rhythmic identity which responds to live music’ for Philharmonie Luxembourg, a world-renowned concert hall, while sharp, successful and considered, is also unarguably part of a larger trend. Collins’ work on San Francisco Symphony comes to mind, as well as Studio Dunbar’s collaboration with Amsterdam Sinfonietta and NN North Sea Jazz Festival, Superunion’s reimagining of the London Symphony Orchestra, and Orchestra Sinfonica di Milano by Landor and Fitch. All these identities ‘change form in reaction to sound and music’ to some degree, but the execution in NB Studio’s case is distinctly focused and precise…
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Number 12 Cider by Buddy Buddy, 2020.
Number 12 Cider. That’s a gift of a name for a logo designer. Why complicate things? Of course, the skill is in the execution. The win here is in the configuration of the twelve circles into a recognisable and distinctive tree form, and then getting that ‘they’re apples!’ a-ha moment. On pack and online this is dressed this up a bit, placing it within a container and adding the name, giving it a familiar ‘heritage’ quality. Understandable, and certainly not diminishing the symbol. Lovely stuff by Buddy Buddy.
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BBBBEEEEAAAAMMMMSSSS
Reviewed by Thomas Barnett
The Beams is ‘an expansive new venue and event space on the Royal Docks in the heart of East London’ (that’s as long as you prefer your cartography loosely impressionist). Manchester-based Only Studio was tasked with branding the former Tate & Lyle sugar factory. The award-winning agency has previous form in the field of London industrial-eyesores-turned-cultural-juggernauts: it was also responsible for the spectacular rebrand of the (now tragically demolished) Printworks. The sublime rolling logo and brand vocabulary was memorable, laconic, cool and just a tiny bit menacing – everything you want from a nightclub. Can Only score another home-run?
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