Chateau Engalin by Pentagram
This week, Pentagram's new identity for swanky French wedding destination Chateau Engalin, and Wedge overhauls protein-packed wellness product brand Equip.
Drizzle and drama
Opinion by Emily Gosling
I’ve never really thought about wedding venues needing a brand; but then again I’ve never really thought much about wedding venues at all – and neither is Chateau Engalin much like most other nuptials-centric sites.
Recently bestowed with new brand design courtesy of Pentagram London partner Samar Maakaroun and her team, Chateau Engalin is based in the heart of the southwestern French countryside in the Occitanie region near Toulouse.
With foundations dating back to the 11th century, the Chateau’s main residence was built in the 18th century and today comprises 14 individually designed bedrooms and suites; The Gallery bar and party space; the Vaulted Hall arched dining area; and the Rose Chapel Ruins, the 11th century space where the ceremony stuff happens.
The site as it is today started life around 20 years ago, founded by chef, owner, and creative director Marwan Badran alongside his life-partner Jeremy, and now bills itself as “a ‘food-centric’ party domain dedicated to forging unforgettable celebratory events…A place for curating togetherness with people from all over the world.”
That global outlook is undoubtedly in part thanks to Badran’s own background: born in Baghdad to a Lebanese father and an Indian-Portuguese mother, and raised in London. He’d originally studied medicine before pursuing his career in food, and according to Pentagram (Cohere, Super Peach, Helion) his approach to dining is “one of a shared creative and social act”.
This sounds rather lofty – almost veering into grandiose territory – but what’s so lovely about this new identity is that it offers a counterpoint to all that stuff…
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Equipped for Life
Opinion by Emily Gosling
The protein market has absolutely boomed in recent years – a trend that doesn’t look as though it’s going away any time soon: a 2025 survey from the US-based International Food Information Council (IFIC) revealed that the most common diet that Americans followed in the past year was “high protein”, and that consumers use “good source of protein” as the top criteria to define a ‘healthy’ food.
But now that suddenly everything from pot-based noodles to biscuits to crisps, popcorn and pancakes are boasting a boost of the muscle-making macronutrient, surely it’s safe to say that not all protein packed products are made equal.
This latest trend in ‘wellness’ eating has, as they tend to do, ushered in a tonne of confusing promises, complex ingredients lists and jargon-laden on-pack info that would bamboozle even the most seasoned smoothie-quaffing types.
Equip, however, looks to cut through all that; and has recently been rebranded by Montreal- and Los Angeles- based brand and design agency Wedge (Cocolab, Matheson Food Company, Ami Ami).
The brand is by no means new: it started life in 2015, founded by former sports rehab clinician and functional medicine practitioner Dr. Anthony Gustin apparently to fill the gap in supplements that he could confidently recommend to his patients, family, and friends thanks to being free from fillers, sugar, and additives.
Just over a decade since Equip began life, the landscape for such products looks vastly different, and according to Wedge, despite its early success it was struggling to define its position in an increasingly competitive market, and needed a revamp to support its ambitious growth plans…
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