Longest meeting ever
This week, work by FCKLCK and a sustainability insight from Here Design's Mark Paton.
Weekend on Wednesday
Opinion by Emily Farbrother
Who doesn’t love a cheeky cocktail, especially one designed to grab and go? According to WEEKEND drinks, its cocktails are eight times faster to serve than it would take to make the same mix from scratch. With ready-made drinks – that’s ‘RTD’ in marketing slang – becoming increasingly popular, WEEKEND aims to ‘cut through the noise’ with a ‘laid back approach’ to bar-quality beverages.
Founded by two brothers and their cousin, WEEKEND was initially launched in the B2B space as a pre-batched on-tap product. The inspiration came from personal frustration: ‘On a warm summer night at Ghent’s Copacobana festival, [the trio] found themselves craving Mojitos to kickstart the party mood. However, a painfully slow queue at the bar threatened to spoil their night.’ Fast forward a year and the business was born, and originally named ‘Dorst’ (which means ‘thirst’ in Dutch).
Having expanded the range from keg to bottle (in two sizes) as well as cute little cans, in 2023 the team sought to broaden WEEKEND’s direct-to-consumer (D2C) relationship, and to grow internationally. There was also a desire to elevate the business into a more premium positioning. To help achieve these ambitions, WEEKEND approached Amsterdam-headquartered design agency FCKLCK for a complete rebrand.
‘The company was in a growth stage, expanding production, hiring more employees and creating new products that opened up D2C and retail audiences,’ explains FCKLCK co-founder & creative director James Krüger. ‘Dorst [now WEEKEND] had previously focused on convenience and efficiency. We were asked to help build a more culturally relevant and impactful brand’...
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Atomic Connections: A Molecular Worldview
Reviewed by Mark Paton
In Diego Velázquez’s ‘Las Meninas’, famous for its complexity and hidden messages, there is a small red pot that sits at the compositional epicentre of the canvas. This tiny jug, held by a young girl is a búcaro. In his forensic investigations, the art historian Byron Ellsworth Hamann, has identified the vessel’s distinct hue as a product of Guadalajara, Mexico. There, a carefully guarded recipe of native spices was fired into the clay, which had the attractive side effect of ensuring that any liquid it contained would carry a delicate perfume.
Besides adding fragrance, the búcaro had another surprising effect. In the 17th-century, girls and young women in Spanish aristocratic circles were known to nibble their way through the porous vases. The consequent chemical reactions were multiple. The visible effect was a dramatic lightening of the skin, but the unseen effects were as dramatic and debilitating: hallucination, depletion of red blood cells, muscle paralysis, liver damage…
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All the inspiration and brand insight designers need. From Saul Bass to Paul Rand, from Koto to Pentagram, Brand Archive has the logos, colours, typefaces and applications of some of the world’s best brands. A resource like no other.
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Polaroid – Logo Histories
Logo Histories tells the fascinating story of Paul Giambarba's logo and corporate identity for American technology company Polaroid.
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Thank you for subscribing to the BP&O Newsletter. If you’re interested in other design-related resources and tools, also check out these from the same team:
Brand Archive – Research tool for brand designers.
LogoArchive Website – Searchable modernist logo archive & research tool.
Logo Histories – Stories behind great historical logos.
LogoArchive Shop – Vintage design books & LogoArchive Zines.