Flour, But Make It Sexy. And Big
Lisa Cain on Rubio & del Amo's work for Harinas La Encarnación.
Bulk flour sacks usually get treated like back‑of‑shop clutter. Necessary, heavy, instantly forgettable. Which is strange, considering a 25kg bag spends its entire life in full view, in bakeries, on pallets and in the background of every proud “today’s bake” photo.
Make that sack look intentional rather than something to step around, and the brand immedi…
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