Of the gods
This week, work by Formafantasma, plus the best historical logos added to LogoArchive.
Of the gods
Opinion by Emily Gosling
There’s something almost monk-like about the branding for To My Ships, a new personal care brand founded by Daniel Bense. As former Head of Commercial at Aesop and Managing Director at Sunspel, Bense is clearly a man who understands that today, luxury isn’t about bling, gold ornamentation, and gauche, showy baubles; but about minimalism and understatement, and things that smell very nice indeed.
There’s no doubt that To My Ships’ aesthetic is veritable catnip for the refined, understatedly but quietly, obviously wealthy Aesop masses – the yummy mummies of Broadway Market, the Ocado shoppers, the glossy haired hordes whose makeup aims primarily to look ‘dewy’ but also non-existent.
While To My Ships’ name is, I’d argue, not-great (nothing to do with boats as far as I can tell, the moniker sounds more like a grotesquely bland early 00s indie/folk/alt band, or a sixth form novella by someone who’s just discovered Virgina Woolf and not quite yet really understood her). But its identity is very smart indeed…
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Discover over 4595 of the world’s best historical logos with LogoArchive.
LogoArchive is the world’s largest online historical logo book with 4500+ examples, with more added every day for endless inspiration. Above, some of the recent logos added to the archive.
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Brand Archive: Tenzing
Be inspired by the industry’s latest and best. Brand Archive has the logos, colours, typefaces and applications from some of the world’s best brands. It’s a resource like no other. New additions this week include Tenzing, Church, Norwegian, Big Cartel, Ito Gin and MASP.
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Logo Histories
Discover the story of Alexandre Wollner and Hugo Kovadloff's 1972 logo for Brazilian bank Itaú. Find this and over 150 other stories of logos from the past on Logo Histories.
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