Goodbye Kerfuffle
This week, work by andstudio and Design Bridge, plus the finest historical logos added to LogoArchive
All eyes
Opinion by Angelica Frey
Since 2019, sales of beauty products labelled ‘clean’ have soared in popularity, and – as with all consumer trends, from interiors to fashion design – parental preferences influence the marketplace for children’s products as much as adults’.
Enter Uoga Uoga (which translates to ‘Berry Berry’), a Lithuanian natural beauty and skincare company founded in 2010 that produces mineral-based makeup as well as face, hair and body products. The diffusion line Uoga Uoga Kids is a natural extension for the brand – who doesn’t prefer cleaning their children with clean ingredients?
For kids though this isn’t an exciting USP, and so Uoga Uoga sought to dial up the ‘fun’, enlisting andstudio to transform bath time into playtime. Inspired by this brief, andstudio proceeded to use packaging design to turn the soaps, shampoos, and lotions into veritable toys – a team of bath time friends to comfort and entertain.
In many ways the project is an exercise in demonstrating just how far some googly eyes can go. Termed ‘Uogiai’, the cast of characters includes Ulli, a body oil with vanilla extract giving a playful side-eye; Oga, a protective balm, humorously rolling its eyes; cross-eyed Lilu, a bath foam with lavender and orange oils; and Bobo, a gentle skin protectant. The eyebrows, meanwhile, are crafted from the brand’s existing wordmark, striking the perfect balance of simplicity and fun.
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All the logo inspiration you’ll need.
LogoArchive is the world’s largest online historical logo book. Dive deep into an archive of over 4000 logos carefully selected and digitised, with more added everyday for endless inspiration. Above, some of the recent gems added to the archive.
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Goodbye Kerfuffle
Opinion by Emily Gosling
Mortgages aren’t exactly the most sexy or fun concepts, nor are the companies that offer them. Likewise, the sector isn’t exactly known for a bold or forward thinking approach to brand design. But it’s often the more traditionally dull-leaning brands or companies that make for the most creative – not to mention difficult – branding projects.
Perhaps that’s part of the reason that this work for mortgage lending company Precise has been so celebrated: it’s sharp, wittily tongue-in-cheek, minimal and punchy. Created by Design Bridge and Partners’ London studio, the project comprised a complete “business refresh in what the brand stands for, defining all customer and broker touchpoints, and how it operates on a day-to-day basis”.
From there, the studio worked on a holistic rebrand strategy and new visual identity that celebrates and reflects “Precise’s brutal simplicity and concise approach”. One of the most obvious changes was to the company’s name, cutting the previous moniker, Precise Mortgages, to make it simply Precise…
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Brand Archive: Ayoh
Be inspired by the industry’s latest and best. Brand Archive has the logos, colours, typefaces and applications from some of the world’s best brands. It’s a resource like no other. New additions this week include Ayoh and Coconut Cult.
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National Zoo – Logo Histories
Discover the fascinating story of Lance Wyman's 1975 logo for the National Zoo. Told by the internet’s largest archive of logo histories.
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Quick links:
Brand Archive – Research tool for brand designers.
LogoArchive Website – Searchable modernist logo archive & research tool.
Logo Histories – Stories behind great historical logos.
LogoArchive Shop – Vintage design books & LogoArchive Zines.