BRiMMing with personality
This week, work by Harriman Steel, plus the best historical logos added to LogoArchive.
BRiMMing with personality
Opinion by Emily Gosling
Combining an online shop, journal, and collective, BRiMM describes itself as a platform for ‘planet-positive living’, drawing together some big ideas and ruthlessly sustainable brands. Based between London and Stockholm, it was founded last year by James Haycock, who’s billed as, ‘an exited founder, angel investor, and the vision behind’ it all.
The fact the whole thing looks so great is perhaps down to Haycock’s background, a long-standing fixture of the London design scene. He had previously built, (and also exited) design and innovation studio Adaptive Lab, which he sold in 2018. However, the main reason is undoubtedly thanks to east London-based design and brand studio Harriman Steel, which led the creative direction and brand identity work from the get-go.
What’s clear from both BRiMM’s own website and the more abstract visual aspects of the identity is that BRiMM is big on overturning the idea that living sustainably means living a drab, boring life centred on kale and muted greenish brown tones. As such, it sets out to prove that living within limits isn’t the same as living less: things have well and truly moved on.
The product selection on the online BRiMM store reflects this: it’s described as ‘curated, not overflowing’, and sets out to be – and this is an idea that carries throughout the brand’s look, feel, and tone of voice – an ‘enough store, not the everything store’. And in a small but significant way, BRiMM seems to put its money where its mouth is: 10% of the brand’s margins are reinvested into its Planet Fund (unclear on exactly what this is, however), and it also supports carbon insetting, which means working directly with its value chain to finance emission-reducing initiatives such as regenerative agriculture or renewable energy systems…
→ Continue Reading
Discover over 4615 of the world’s best historical logos with LogoArchive.
LogoArchive is the world’s largest online historical logo book with 4600+ examples, with more added every day for endless inspiration. Above, some of the recent logos added to the archive.
→ Join LogoArchive
BP&O Logo Gallery
→ Visit
Brand Archive: Gemini
Be inspired by the industry’s latest and best. Brand Archive has the logos, colours, typefaces and applications from some of the world’s best brands. It’s a resource like no other. New additions this week include Gemini, Alt: Games Church, Norwegian, Big Cartel and Ito Gin.
→ Visit Brand Archive
Logo Histories
Discover the story of the story of Alexandre Wollner and Hugo Kovadloff's 1972 logo for Brazilian bank Itaú. Find this and over 150 other stories of logos from the past on Logo Histories.
→ Discover more
Quick links:
Thank you for subscribing to the BP&O Newsletter. If you enjoy reading this you may also enjoy these resources from the same team:
New! Wittl – Job posting and applicant tracking tool for design studios.
Brand Archive – Research tool for brand designers.
LogoArchive Website – Searchable modernist logo archive & research tool.
LogoArchive Shop – Vintage design books & LogoArchive Zines.
BP&O – Contemporary design editorial.