Cracking
Reviewed by Emily Gosling
We’re undeniably in an age of pet care 2.0: the post-fur-baby era, where people are finally beginning to see their animals’ needs and wants as independent to their own (i.e. dried pigs ears over vegan dog treats, eschewing leads for cats, and so on).
These shifts in how we think about what it means to have and look after animals have precipitated further shifts in pet care branding. Things have moved on from functional pack designs and stock photography, and from its more premiumised counterpart, the sorts of products that look more suited to the ladies’ toilets in a West London restaurant than a West Highland terrier.
But with a wider and more saturated market, brands are having to work harder than ever to differentiate themselves from one another; and we’re seeing a raft of great designs and thoughtful commissioning across branded illustration, photography, video, animation, and more.
One of the strongest examples of forward-thinking, innovative, fun, and above all, cute, projects is this work for Omlet by Ragged Edge. The London-based consultancy worked across the global rebrand for Omlet, partnering with the brand to overhaul its entire strategy and branding, working across Omlet’s positioning, visual and verbal identity to help its products reach a global audience and ‘challenge the status quo on an international level’…
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Honda EV
In house
Honda’s iconic ‘H mark’ has undergone a transformation to symbolise the brand’s commitment to next-generation electric vehicles. The redesigned logo, to be used alongside its current logo, is said to resemble outstretched hands. This intends to signify Honda’s unwavering determination to ‘transcend its origins’, ’embrace challenges’ and ‘advance mobility possibilities’. That’s all well and good, but will it look cool lit up on the front of an electric vehicle? Despite being based on the logo used by Honda in the early 1960s, this looks super-fresh, and continues to show us that the mid-century modernists were on to something.
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Cool Kettle
Reviewed by Thomas Barnett
The once laudable claim to have started a thriving business with ‘a small loan’ from a doting family member may have been muddied beyond recognition by the truth-stretching of serial tax-offender and part-time Presidential candidate Donald Trump. Despite this, turning ‘one thousand pounds from nan’ into a luxury watch and diamond dealership with a sparkling flagship store in Mayfair remains an undeniably impressive feat. This is precisely what brothers Harvey and Jacob Hutson have done with Kettle Kids, and all in just six short years. To celebrate their stratospheric rise – and to coincide with the opening of the new Maddox Steet site – Kettle Kids has been given a sleek new rebrand by East London studio Two Times Elliott. Donald, if you’re reading: that’s how you do it for real…
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Now on Brand Archive:
ABDIPharma by Massimo Vignelli, 1996
Brand Archive is a new research tool from the team behind BP&O. Discover a long history of corporate identity design, from the 1960s to present day. Using our custom built filter, discover individual assets from signage, to packaging to liveries, drawn from over 700 brands.
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Thank you for subscribing to the BP&O Newsletter. If you’re interested in other design-related resources and tools, also check out these from the same team:
Brand Archive – Research tool for brand designers.
LogoArchive Website – Searchable modernist logo archive & research tool.
Logo Histories – Stories behind great historical logos.
LogoArchive Shop – Vintage design books & LogoArchive Zines.