Toys & treasures
Reviewed by Emily Gosling
Cute, bright, and striking; there’s very little not to love about this identity for Parkette. Based in Hamilton, Canada, Parkette is billed as a boutique shop ‘dedicated to kids and the kids at heart’, selling crafts kits, clothes, accessories, books, homeware, toys, and ‘other treasures’.
The name is taken from a term many locals in Hamilton use to describe a ‘small park with play areas for kids’, according to Kinoto Studio, the design and branding studio that’s behind the boutique’s gorgeous new look.
Kinoto, which is based in Buenos Aires, Argentina, says that its mission when initially defining Parkette’s identity was based around capturing the essence of its core principle: ‘Forever fun’. And in that respect, it’s certainly achieved it…
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Bookish
Mucho
Putting two motifs together is as old as logo design itself. It certainly increases the chance of hitting on something distinctive, relying on pairings rather than singular images or abstract geometric forms. It also doubles the meaning which aids memorability. However, finding a natural synergy between two motifs, whilst sustaining legibility requires care. Mucho’s marque for Bookish lands on love, a love of books. It’s obvious, but relevant. I don’t doubt that at some point this has been drawn in a sketchbook but in the competitive landscape that Bookish exists within, it stands out. Mucho, of course, back this up with a very distinctive brand identity, and pairs the marque with a contrasting chiseled literary serif logotype.
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Going wild
Reviewed by Richard Baird
It was yesterday I made a run to the local supermarket to pick up some essentials. I had two choices, turn left to Waitrose or right to Morrisons. Despite being somewhat price conscious, I enjoy looking at the packaging at the higher-priced Waitrose, so went left–let’s say it’s the cost of being a designer.
Anyway, honey was on the list. Not for me but my fiancé. She’s not picky, so I tend to opt for Waitrose’s Essentials. Essentials for the essentials. Fine, I like that. Honey is not something I’ve thought too much about, but just like batch-roasted third wave speciality coffee, there’s a brand ready to educate me on the details of production and convince me to pay more…
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Now on Brand Archive:
NASA by Danne & Blackburn, 1975
Brand Archive is a new research tool from the team behind BP&O. Discover a long history of corporate identity design, from the 1960s to present day. Using our custom built filter, discover individual assets from signage, to packaging to liveries, drawn from over 700 brands.
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Thank you for subscribing to the BP&O Newsletter. If you’re interested in other design-related resources and tools, also check out these from the same team:
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Logo Histories – Stories behind great historical logos.
LogoArchive Shop – Vintage design books & LogoArchive Zines.