A story of disorder
Reviewed by Richard Baird
I’m reluctant to bring up the pandemic again, four years later. But I can’t help think back to that period when seeing images related to gatherings, which are employed to great effect in Onmi Design’s work for PURLOM, a family business with more than 40 years of experience producing and distributing a wide variety of meats. This kind of imagery has, for a long time, been a powerful advertising tool but, perhaps, more so now we’ve collectively had a sense of what it is to lose these moments over night. Anyway…
…no brand is built around ‘distributing meat’ but rather, the occasions for enjoyment, and the people it’s shared with. Within this, there are motifs, rituals and associations. These are what PURLOM’s ¡A LA MESA! brand is built around. There’s a lot going on here, and that’s the crux of the idea: ‘all at the table’. ‘All on the website’ might be a better description as type, colour and photography coalesce into a bright, bold and familial visual cacophony. It’s stimulating, exciting and, yep, effortlessly authentic.
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Mazda
PAOS, 1975
Toyo Kogyo Co., Ltd. was the first to develop the commercial application of rotary engines. Despite this technological achievement, it hadn’t been able to move its image away from being a manufacturer of three-wheeled service vehicles.
In 1971, in an effort to reposition the corporation as a leading manufacturer in the minds of consumers it launched ‘Project Eliza’. As part of this, a review of its corporate identity would be undertaken, standardising and bring into coherence all aspects of its communications, future proofing the brand and providing it with a set of stock assets that would live for ‘as long as possible’…
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Now on Brand Archive:
Mexico 1968
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