The Extraction Economy

Packaging expert Lisa Cain shares her opinion on tube keys and skincare products.

It’s peak July. You’re somewhere between the beach towel and car boot, slathered in factor 50, staring at a sunscreen tube that looks finished but isn’t.

Most of us know the routine. Tubes get rolled upwards from the crimp, folded over, balanced on the cap overnight and sometimes snipped across, all to get whatever’s left inside out.