Sweet Dreams
Reviewed by Emily Gosling
While we speak the same language, the cultural differences between us here in the UK and our pals in the US can feel vast. There’s pavement vs sidewalk, fringe vs bangs, ‘flavour’ vs ‘flavor’. There’s also biscuit and cookie – though where we draw the line between the two is another debate for another time. And seemingly at the forefront of the cookie store world across the pond is Crumbl. I’d never heard of it, but since its founding in 2017 the brand has a whopping 918 stores across the US and Canada (as of September 2023). And according to Turner Duckworth, which recently rebranded the company, Crumbl has ‘grown into an international fan favourite’…
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Jibberish
Study Hall
Tree and arrow-like with upward movement, with the suggestion of mountains and ski jumps. This is how Study Hall describe their logo for Jiberish, a company that have carved out a space in the ski industry, ‘amplifying Rocky Mountain Culture through the language of streetwear’. As part of an effort to align the brand with its current purpose the logo does, indeed, swing these things together in a single distinctive form.
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Laminated
Reviewed by Rich Baird
GT Alpina is described by type foundry and BP&O regular GrilliType as a workhorse serif that also delights in playing with the very meaning of concept, reaching into the ‘grab bag of typographic history to resurrect shapes some may falsely see as too expressive’. This feels an apt description for Antara 128, and the visual identity created by Mucho that employs GrilliType’s ‘workhouse’.
Antara 128 is an ‘avant-garde’ bakery and restaurant that fuses European traditions with a contemporary Australian influence and inhabits a space created by renowned architect Kerstin Thompson…
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Now on Brand Archive:
Chase Manhattan
Brand Archive is a research tool from the team behind BP&O. Discover a long history of corporate identity design, from the 1960s to present day. Using our custom built filter, discover individual assets from signage, to packaging to liveries, drawn from over 700 brands.
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Thank you for subscribing to the BP&O Newsletter. If you’re interested in other design-related resources and tools, also check out these from the same team:
Brand Basics – Automated Brand Guidelines maker.
Brand Archive – Research tool for brand designers.
LogoArchive Website – Searchable modernist logo archive & research tool.
Logo Histories – Stories behind great historical logos.
LogoArchive Shop – Vintage design books & LogoArchive Zines.